Client Bluegreen Vacations Corporation
Role Creative Direction
Intake included a detailed audit of the existing e-mail portfolio. I organized the variety of elements in order to highlight where standards were not fully optimized. The resulting report and wireframes were delivered in a printable format so that strategic decisions could be made about next steps.
During the design and implementation phase, I created detailed spec sheets that could be passed to the developers responsible for coding the template standards. All options were designed with multiple viewports leaving little-doubt for what the programming team needed to do.
From the core e-mail design components, additional feature-rich layouts brought better e-mail options forward. Below are screenshots from the e-mail styleguide and actual outputted e-mails using the standards.