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About Me

Design is not about beauty, beauty emerges from selection, affinities, integration, love.

Louis Kahn
I'm a goals-oriented art director from Hong Kong living in Miami, Florida with over 20 years of hands-on experience ranging from high-profile traditional print and photography projects to enterprise digital branding initiatives.
I understand that good design requires curation, communication, teamwork, organization, and strategy as well as creativity and artistic talent. Everything I do is inspired by my absolute passion for delivering high-quality work.

Skills

The key tools I use to manipulate and work with typography, photography and illustration, corporate logos and branding, editorial design, wayfinding and signage, advertising, web design, and product packaging.
Adobe Photoshop CCExpert
Adobe Indesign CCExpert
Adobe Illustrator CCExpert
Adobe Acrobat DCExpert
Adobe BridgeExpert
Final Cut ProADVANCED
Adobe Lightroom CCIntermediate
Adobe InCopyIntermediate
Adobe AftereffectIntermediate
Adobe XD CCExpert
Adobe Dreamweaver CCExpert
CSS3 & HTMLExpert
Invision Expert
Wordpress Advanced

Cascade CMS
SiteCore
FourWinds
Atlassian Jira
Asana
Bootstrap
Zurb Foundation
Responsys

MY WORK


Rebranding

Browse my work as lead art director of the University of Miami's re-launched online brand that included re-imagined content channels affecting hundreds of websites.


Email Campaign

Effective e-mail branding relies on creating themed flexibility for communicators, providing agile layout and content block options that can be used to effectively nurture leads.

Experience

2019–present

Director of Graphic Design • Development Communications
University of Miami

Responsibilities include creating compelling integrated media content and collateral for alumni engagement and capital fundraising efforts in all formats: print, Web, e-mail, app, presentation, video, and product design deliverables.

2017–2019

Art Director • Creative Marketing
Bluegreen Vacations Corporation

Web and e-mail campaign branding projects. Digital signage, interactive touch-screen applications. Mobile applications. Traditional print and product design.

2013–2017

Art Director • Public Relation, Marketing, and Communications
University of Miami

Enterprise digital re-branding. User experience, interactive design. E-mail branding. Digital signage, touch-screen applications. Traditional print and product design.

2005–2013

Senior Web/Graphic Designer • Public Relation, Marketing, and Communications
University of Miami

Website design. Video and multimedia animation. Photography and photo shoot art direction. Logo design.

2003–2005

Web Designer • IT
Interval International

Enterprise website design, banner ads, and promotional pages. Content management.

1997–2003

Graphic Designer • Creative Services
Interval International

Traditional print editorial design: magazines and multi- language and/or multi-version brochures, signs and billboards, posters, flyers. Illustration and drawing. Logo design.

Awards

2015

Platinum Award, Association of Marketing and Communication Professionals MarCom

University of Miami Website Redesign

2015

Outstanding Achievement, Web Marketing Association WebAward

University of Miami Website Redesign

2014

Grand Award, Case III Advancement Awards Electronic & Digital Media

Impact — University Alumni Association Online Annual Report

2011

Grand Award, Case III Advancement Awards Printed Publications

University of Miami Alumni Weekend and Homecoming Brochure and Postcard

2011

Special Merit Award, Case III Advancement Awards

University of Miami “Miami” Magazine

2010

Salon des Refuses Exhibition, “Dystopia”,

University of Miami CAS Gallery

2010

Award of Excellence, Case III Advancement Awards

Visual Design, Frost School of Music Admissions Campaign

2010

Award of Excellence, Case III Advancement Awards

Printed Publications, Frost School of Music Admissions Campaign

2009

Award of Excellence, Case III Advancement Awards

University of Miami Publications Program

2009

Finalist, “Dystopia”

Photographer’s Forum Magazine

2008

Special Merit Award, Case III Advancement Awards

University of Miami Publications Program

2007

Award of Recognition, The Premier Print Awards

University of Miami Booklets Design

2007

Award of Excellence, Case III Advancement Awards

University of Miami Publications Program

2006

Award of Excellence, Case III Advancement Awards

University of Miami Publications Program

2005

Grand Award, Case III Advancement Awards

University of Miami Publications Program

2004

Nominated

Employee of the Quarter, IT Department, Interval International

2003

Nominated

Employee of the Quarter, IT Department, Interval International

2000

Arda Silver Award

Meridian Financial Services Brochure

1999

Club Excellence Certificate

Interval International

1998

Club Excellence Nominated

Interval International

1996

Dean’s List

Internation Fine Arts College

1996

Best of Category Florida Print Awards

Holiday Card, Phaffco, Inc.

1996

First Place

Best of Show, Senior Show

1996

Second place

Best of Logo, Senior Show

1996

Outstanding Merit

Who’s Who Magazine

1996

Third Place

Wizard Logo Competition, Diamedix

1996

All-American Scholar Collegiate Award


1995

Dean’s List

Internation Fine Arts College

1995

Finalist

Rosenthal China Design Competition

1995

Finalist

HRS Logo Design Competition

1995

Second Place

IFAC All Nighter Design competition

1995

Honorable Mention

Miami Herald AD

1995

Outstanding Merit

Who’s Who Magazine

1995

First Place

Active Boys Logo Corporation

1995

Miami Woman’s Club Scholarship


1995

First Place

Best Logo, Freshman Show

1995

First Place

Best Advertising, Freshman Show

1995

Second Place

Best of Show, Freshman Show

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