Rebranding
Browse my work as lead art director of the University of Miami's re-launched online brand that included re-imagined content channels affecting hundreds of websites.
About Me
Design is not about beauty, beauty emerges from selection, affinities, integration, love.
I'm a goals-oriented art director from Hong Kong living in Miami, Florida with over 20 years of hands-on experience ranging from high-profile traditional print and photography projects to enterprise digital branding initiatives.
I understand that good design requires curation, communication, teamwork, organization, and strategy as well as creativity and artistic talent. Everything I do is inspired by my absolute passion for delivering high-quality work.
Skills
The key tools I use to manipulate and work with typography, photography and illustration, corporate logos and branding, editorial design, wayfinding and signage, advertising, web design, and product packaging.
MY WORK
Email Campaign
Effective e-mail branding relies on creating themed flexibility for communicators, providing agile layout and content block options that can be used to effectively nurture leads.
Want to see more work?
Experience
2019–present
Director of Graphic Design • Development Communications
University of Miami
2017–2019
Art Director • Creative Marketing
Bluegreen Vacations Corporation
Web and e-mail campaign branding projects. Digital signage, interactive touch-screen applications. Mobile applications. Traditional print and product design.
2013–2017
Art Director • Public Relation, Marketing, and Communications
University of Miami
Enterprise digital re-branding. User experience, interactive design. E-mail branding. Digital signage, touch-screen applications. Traditional print and product design.
2005–2013
Senior Web/Graphic Designer • Public Relation, Marketing, and Communications
University of Miami
Website design. Video and multimedia animation. Photography and photo shoot art direction. Logo design.2003–2005
Web Designer • IT
Interval International
Enterprise website design, banner ads, and promotional pages. Content management.
1997–2003
Graphic Designer • Creative Services
Interval International
Traditional print editorial design: magazines and multi- language and/or multi-version brochures, signs and billboards, posters, flyers. Illustration and drawing. Logo design.
Awards
2021
Gold Award, Case III Advancement Awards Printed Publications
University of Miami Endowment Impact Annual and Fund Reports2015
Platinum Award, Association of Marketing and Communication Professionals MarCom
University of Miami Website Redesign2015
Outstanding Achievement, Web Marketing Association WebAward
University of Miami Website Redesign2014
Grand Award, Case III Advancement Awards Electronic & Digital Media
Impact — University Alumni Association Online Annual Report2011
Grand Award, Case III Advancement Awards Printed Publications
University of Miami Alumni Weekend and Homecoming Brochure and Postcard2011
Special Merit Award, Case III Advancement Awards
University of Miami “Miami” Magazine2010
Salon des Refuses Exhibition, “Dystopia”,
University of Miami CAS Gallery2010
Award of Excellence, Case III Advancement Awards
Visual Design, Frost School of Music Admissions Campaign2010
Award of Excellence, Case III Advancement Awards
Printed Publications, Frost School of Music Admissions Campaign2009
Award of Excellence, Case III Advancement Awards
University of Miami Publications Program2009
Finalist, “Dystopia”
Photographer’s Forum Magazine2008
Special Merit Award, Case III Advancement Awards
University of Miami Publications Program2007
Award of Recognition, The Premier Print Awards
University of Miami Booklets Design2007
Award of Excellence, Case III Advancement Awards
University of Miami Publications Program2006
Award of Excellence, Case III Advancement Awards
University of Miami Publications Program2005
Grand Award, Case III Advancement Awards
University of Miami Publications Program2004
Nominated
Employee of the Quarter, IT Department, Interval International2003
Nominated
Employee of the Quarter, IT Department, Interval International2000
Arda Silver Award
Meridian Financial Services Brochure1999
Club Excellence Certificate
Interval International1998
Club Excellence Nominated
Interval International1996
Dean’s List
Internation Fine Arts College1996
Best of Category Florida Print Awards
Holiday Card, Phaffco, Inc.1996
First Place
Best of Show, Senior Show1996
Second place
Best of Logo, Senior Show1996
Outstanding Merit
Who’s Who Magazine1996
Third Place
Wizard Logo Competition, Diamedix1996
All-American Scholar Collegiate Award
1995
Dean’s List
Internation Fine Arts College1995
Finalist
Rosenthal China Design Competition1995
Finalist
HRS Logo Design Competition1995
Second Place
IFAC All Nighter Design competition1995
Honorable Mention
Miami Herald AD1995
Outstanding Merit
Who’s Who Magazine1995
First Place
Active Boys Logo Corporation1995
Miami Woman’s Club Scholarship
1995
First Place
Best Logo, Freshman Show1995
First Place
Best Advertising, Freshman Show1995